Khounphithack (Jin): The Lao Royal Artist Who Brought Luang Prabang Heritage to the World

Luang Prabang, UNESCO World Heritage City – From the heart of ancient Laos, Khounphithack (Jin) has revived the spirit of Lao royal art and transformed it into a living masterpiece recognized by the world. As an artist descended from the royal embroidery artisans of the Lao King’s family, Jin carries the sacred legacy of gold-thread artistry that once adorned temples and royal garments of Luang Prabang.

In 2025, Jin represented Laos at the III International Handicraft Festival in Kokand, Uzbekistan, where over 600 artists from 70 countries showcased their cultural craftsmanship. His masterpiece, an exquisite red fabric adorned with gold and silver embroidery, depicts the mythical story of the 15 Naga (Lao Dragon) families — an ancient legend tracing back more than a thousand years in Luang Prabang’s history.

Every detail in Jin’s work reflects both royal precision and spiritual symbolism. His embroidery combines traditional Lao patterns with modern innovation — using color-gradient fabrics, 3D embroidery techniques, and Swarovski embellishments to create a contemporary yet timeless expression of Lao identity.

The international selection committee unanimously awarded Jin the 1st Place Award, recognizing his exceptional artistry, cultural preservation, and innovation. His achievement not only honors his ancestors but also elevates Luang Prabang and Lao heritage on the global stage.

Art Beyond Fashion — The Living Heritage of Laos

Jin’s art represents more than beauty — it is the living heritage of the Lao people. Through his work, the world witnesses how the ancient soul of Luang Prabang continues to shine under the UNESCO banner as one of the most culturally rich destinations on Earth.

His embroidery, inspired by the royal courts and temples of old Laos, reminds us that art is not created for fame, but as a sacred bridge between history, faith, and identity. Jin’s success is a triumph not only for himself but for the entire Lao nation.

“True art is born from spirit — not competition.”
Khounphithack (Jin) proves that the soul of Lao craftsmanship will never fade, but continue to inspire generations to come.