The Luang Prabang Media Charter — Launch Statement

An independent framework for ethical storytelling in Luang Prabang.

Luang Prabang is more than a destination.
It is a living cultural environment shaped by trust, ritual, memory, and the quiet cooperation between communities, artists, and local businesses over generations.

Today, we introduce The Luang Prabang Media Charter — an independent framework created to support responsible storytelling, ethical media practice, and culturally informed collaboration within Luang Prabang.

The Charter is not a restriction, nor a branding campaign.
It is a shared professional understanding: that work created in culturally sensitive spaces carries responsibility alongside creativity.

Through this initiative, we recognize the role of Cultural Stewards — professionals who commit to working with respect for local context, community dignity, and long-term cultural sustainability.

The Charter is guided by three principles:

Respect before representation — Cultural understanding must precede documentation.
Trust as professional capital — Relationships are valued above speed or visibility.
Collaboration over extraction — Local knowledge and participation are essential to meaningful work.

By establishing common professional standards, the Luang Prabang Media Charter aims to:

• Protect the integrity of cultural spaces and rituals
• Support local artists as knowledge holders and creative partners
• Strengthen responsible cooperation between international clients and local businesses
• Encourage media practices that sustain, rather than consume, cultural heritage

This Charter operates as an independent cultural platform, open to collaborators who share these values and wish to contribute to a respectful creative ecosystem in Luang Prabang.

We believe that when trust becomes the foundation of creative work, cultural heritage is not only preserved — it continues to live and evolve with dignity.

—
The Diamond Luang Prabang
Independent Cultural Media Platform
Founder, The Luang Prabang Media Charter